Benimussa Park in San Antonio hosted the first edition of Dancefair Ibiza. A two-day event on 24th and 25th September, that has guided future professionals about how to enter and succeed in the industry of electronic music. The fair has had seminars and workshops by deejays and producers with great influence in the current electronic scenario as Marco Bailey, Mauro Picotto, Cristian Varela, UNER, Coyu, Michel Cleis, Sneak, Paul van Dyk and Dale Howard, among others. In addition to industry specialists as Steve Hulme, music director at Pacha; David Vincent of Sankeys and renowned Spanish PR Rafa De Siria as moderator, also the journalist Guadalupe Revuelta (Lady Press) and Artist PR, Alex Jukes and Kal Juhgroo who offered an approximation of their work promoting and marketing content about the artists.
The presentations took debated issues such as Where to get inspiration? How to manage social media?, How to stand out as an artist? Presentations by expert panels agreed on the indisputable importance of marketing and promotion for artists today. Something about what the dj Cristian Varela warned: “There is no artist without marketing. I think we’re losing the underground side of all this”.
For two days, this event has served as a meeting point between recognized deejays and producers, producers, sound engineers and end users in order to create a perfect networking where the next producers to present their productions to more than 100 record labels in search new talent.
In addition, the event was completed with practical classes of Mixing and Mastering, Vocal Recording, interviews with stars of the scene such as Rob Papen, a legend of synthesizers, who offer tips on how to market and promote their music online as an artist, technical classes for teams like Ableton ‘Push’ and Native Instruments ‘Traktor’, and management workshops lifestyle to maximize time in the studio.
Henry Samiento talked about how to create a strong and potent mix, and the magic of Mastering and how sound is not the answer, but creating the depth and detail in the mastering process and how through interaction with the public and their participation will help to understand and learn from each other.
Business leaders in equipment such a Stanton, KRK, AIRA Roland, Rob Papen, Schneiders Bureau, Apogee, Focusrite and many more exhibited their products to attendees.
Dancefair, originated in the Netherlands, and it has established itself as an accessible electronic educational event for everyone. It has involved relevant names in the industry as Hardwell, Armin van Buuren, Secret Cinema, Egbert, Laidback Luke, Nicky Romero, Simon Dunmore, Shermanology, Kutski (BBC1 Radio), D-Block & S-te-fan, Frontliner, Lucien Foort, Marc Romboy, Gabriel Ananda, Shlomi Aber, among others.